6 Fabulous Off The Plan Opportunities
6 Recent On Site Inspections
Elevated views over Albert Park Lake and Port Phillip Bay and a Park Quarter construction site in along St Kilda Rd, Melbourne, - Photos by Darcy Smith April 2025
Back in April, I had the pleasure of visiting six exciting and distinctly different off-the-plan development sites. As an Off-the-Plan Consultant, I find it incredibly valuable to experience a future project’s location firsthand. Being on-site allows me to assess key factors like the building’s orientation to the sun, potential traffic noise, surrounding structures, and the quality of available views.
Understanding the feel of the neighbourhood is just as important. It gives me insight into the local atmosphere, proximity to public transport, nearby parks—and yes, even whether the local café serves a decent coffee. These lifestyle elements matter not just to future residents, but also to me as a consultant. My aim is to pass on these insights so my clients can make informed, confident decisions.
Allow me to introduce the six developments I visited, in the order of my inspections—beginning in St Kilda, then moving through Southbank, Yarraville, Ivanhoe, and finally back to the edge of Melbourne’s city centre.
333 STK
Darcy’s Note: I had the opportunity to view a newly completed ground-floor, three-bedroom apartment on the day. The design, fixtures, fittings, and surfaces were of high quality, and the space had a nice, natural flow. I took a walk around the neighbourhood and, yes—there’s good coffee nearby and public transport right at your fingertips.
The building was just beginning to emerge from its scaffold covering, looking fresh and new, with all the signs of thoughtful design and standout architecture. All in all, it’s a very convenient location to call home or a quality investment for the future.
Photos from the day below.
The almost complete 333 STK project thats starting to take shape. Address: 331–335 St Kilda Road, St Kilda VIC 3182 - Photos on the day by Darcy Smith April 2025
Aria Melbourne
Darcy’s Note: I visited the display suite a week before it was due to be demolished to make way for the construction site. I’ve got to say—I loved the location. Right in the heart of the arts precinct, it offers stunning city views to the northwest and park views to the east. Despite being so close to the city, the area has a calm, serene feel with tree-lined streets perfect for walking. A very cool city address.
Inside the display, you could really feel the quality. The apartments cater to a refined sense of style, with smart design and very reasonable pricing. I personally love Aria and believe it's a fabulous opportunity to own a slice of the good life in Melbourne. A great future investment.
Photos of kitchen, laundry & butlers kitchen, lounge room views to the east & street views to the west at the Aria Display. Address: 135 Sturt Street, Southbank VIC 3006
Photos on the day by Darcy Smith April 2025
Bradmill Yarraville
Darcy’s Note: Upon arriving at the display centre—located onsite at the construction area—I was amazed by the sheer size and scale of the project. I was truly impressed by the developer’s vision to create an eco-friendly community, delivered in multiple stages over a 10-year period.
Stage one features a series of three- and four-bedroom townhouses nearing completion. Stage two includes more of the fashionably designed townhouses, about to begin construction. A supermarket and shopping complex—with state-of-the-art solar connectivity—will also be built around the same time.
Bradmill Yarraville is named after Melbourne’s largest former textile mill. With a proud local history and strong sense of community, this new development opens an exciting new chapter that still acknowledges its heritage. Grand, modern, and inspiring, this will be an enjoyable place to live—offering city access on your doorstep and the village charm of Yarraville just down the road. I give this project a big tick of approval and see it as a smart investment for early buyers.
Images from inside the display suite on site at Bradmill Yarraville. Address: 355–359 Francis Street, Yarraville VIC 3013 - Photos on the day by Darcy Smith April 2025
Park Avenue
Darcy’s Note: Meeting Jason from the Giancorp Property Group family business at the display centre was a real privilege. I could see the passion and attention to detail that goes into delivering mid-to-large-scale development such as Park Avenue. I left the display suite with no doubt in my mind that any buyer here will be getting an A Class apartment to move into.
With construction starting soon, Park Avenue offers the opportunity to secure high-end apartments with quality finishes at an affordable entry price. Located in Alphington, the site is just a five-minute walk to the train station and expansive Yarra River parklands. A short ten-minute drive gets you to the cafés and restaurants of Clifton Hill, Northcote, and North Fitzroy.
Out of the city’s hustle and bustle but close enough to enjoy it, Park Avenue is a solid future investment or a very stylish and comfortable place to live in a high quality home defiantly worth considering for those in the market.
Photos of kitchen & Bathroom at the display plus outside of project site. Address: 700 Heidelberg Road, Alphington VIC 3078 - Photos on the day by Darcy Smith April 2025
437 St Kilda Rd
Darcy’s Note: I had the privilege of standing inside the building that will soon be demolished to make way for this absolutely stunning project: 437 St Kilda Road. From there, I got a fantastic sense of the views stretching along St Kilda Road and over Fawkner Park. Next door was the display centre.
This project is all class. It exudes a regal sense of exclusivity, and that will carry through to those fortunate enough to acquire a residence here. I love the location, the design, and the uncompromising quality on offer. If you're looking for a multimillion-dollar apartment and a once-in-a-lifetime Melbourne address—this is it.
Photo of the model in the display suite looking back towards Fawkner Park and actual views of St Kilda Rd to be seen from the front of the building when completed,
Photos capturing the style, quality finishes and class on show at the display suite. Address: 437 St Kilda Road, Melbourne VIC 3004 - Photos on the day by Darcy Smith Apr 2025
The Carter Building
Darcy’s Note: I visited the onsite display centre at the building that will be demolished to make way for The Carter Building. First off, I have to say—I love this location on St Kilda Road, surrounded by the seasonal colours of beautiful elm trees. It’s a gorgeous part of Melbourne.
The new building will be constructed using bluestone, staying true to the city’s architectural heritage. Inside, it’s shaping up to be something truly special—designed by Kerry Hill Architects. You can already feel the sensual design language and timeless quality in the display suite.
Living here will be an exclusive and luxurious experience once it’s completed. Add in five-star hotel-style amenities, owning your own abode at The Carter Building promises a truly lush lifestyle. A fabulous downsizing opportunity for those with a taste for elegance.
Photos of the elegant style from The Carter Building display suite. Address: 448 St Kilda Road, Melbourne VIC 3004 - Photos on the day by Darcy Smith April 2025
In Summary
Above is a brief overview of six fantastic off-the-plan opportunities including the veiw of a seventh being Park Quarterin the opening photo. Some stand out for their exceptional quality and are priced accordingly, while others offer outstanding value—ideal for affordable living or savvy investment. If you'd like more detailed information, specifications, or to explore a wider range of projects across Melbourne, feel free to get in touch and let me know what you're looking for.
